National rank
29 of 30
28 towns model higher than this one.
Stoke-on-Trent models £32 under the national decorator rate.
£168 a day, 29 of 30, and 3 of 3 in West Midlands.
Modelled from two published statistics, West Midlands median weekly pay of £730.40 and Stoke-on-Trent housing at £152,000, both sourced 5 July 2026 and cross checked further down this page.
How Stoke-on-Trent compares with the other 29
30 towns, one axis. Stoke-on-Trent is the marked tick, at £168 on a rail running from £160 in Sunderland up to £235 in Guildford, which puts it £32 below the drawn £200 benchmark.
Stoke-on-Trent £168
£200 benchmark
Stoke-on-Trent sits £67 under Guildford at the top and £8 over Sunderland at the bottom.
Stoke-on-Trent's marker is the decorator rate.
It is the trade the model anchors on, and the other 16 move with the same multiplier, from £118 for general labourer work to £235 for electrician work.
Regional rank
3 of 3
Against the 3 towns we model in the West Midlands.
Versus benchmark
£32 down
16.0 percent below the £200 national decorator benchmark.
What 17 trades charge in Stoke-on-Trent
17 trades, one town. A Stoke-on-Trent day runs from £118 for general labourer up to £235 for electrician, which is a £117 span on what is otherwise the same working day, priced through West Midlands earnings.
Every one of the 17 is the same 16 percent down on Stoke-on-Trent geography, because one multiplier built from the West Midlands pay and Stoke-on-Trent house prices moves all of them together.
| Trade | Day rate | Modelled range |
|---|---|---|
| Electrician£45 below the £280 benchmark on Stoke-on-Trent geography. | £235 | |
| Plumber£43 below the £270 benchmark on Stoke-on-Trent geography. | £227 | |
| Bricklayer£42 below the £260 benchmark on Stoke-on-Trent geography. | £218 | |
| Gas and Heating Engineer£42 below the £259 benchmark on Stoke-on-Trent geography. | £217 | |
| General Builder£41 below the £253 benchmark on Stoke-on-Trent geography. | £212 | |
| Carpenter and joiner£39 below the £240 benchmark on Stoke-on-Trent geography. | £201 | |
| Roofer£38 below the £239 benchmark on Stoke-on-Trent geography. | £201 | |
| Plasterer£37 below the £230 benchmark on Stoke-on-Trent geography. | £193 | |
| Tiler£37 below the £229 benchmark on Stoke-on-Trent geography. | £192 | |
| Drainage Engineer£36 below the £225 benchmark on Stoke-on-Trent geography. | £189 | |
| Decorative Plasterer£36 below the £225 benchmark on Stoke-on-Trent geography. | £189 | |
| GroundworkerModelled only£34 below the £213 benchmark on Stoke-on-Trent geography. | £179 | |
| Painter and decorator£32 below the £200 benchmark on Stoke-on-Trent geography. | £168 | |
| Handyman£30 below the £188 benchmark on Stoke-on-Trent geography. | £158 | |
| Cladding Installer£28 below the £175 benchmark on Stoke-on-Trent geography. | £147 | |
| Suspended Ceiling Installer£28 below the £175 benchmark on Stoke-on-Trent geography. | £147 | |
| General Labourer£22 below the £140 benchmark on Stoke-on-Trent geography. | £118 |
Heads upEvery benchmark is a modelled estimate published beside the spread the price guides themselves publish, and is never the median of a directory.Each row above says what Stoke-on-Trent does to that trade.The day rate ranges the price guides publish are national, so they sit on each trade's own page rather than being reprinted on all 30 town pages.Follow any Stoke-on-Trent row to read them.
Scale every bar drawn on £110 to £440Bar the modelled range, the rate x 0.75 and x 1.30No spread 1 of the 17 rows, marked MODELLED ONLY, where no UK price guide publishes a comparable day rate
Your next step
You have what 17 trades charge in Stoke-on-Trent, so the next step is pricing one of your own jobs there.
The Rate Sorted calculator opens already set to Stoke-on-Trent, so your own costs go in and a Stoke-on-Trent rate you can quote with comes out.
How long the work takes in Stoke-on-Trent
A rate prices a day and a job takes several of them. This site publishes a length for 3 of the 17 trades above, so those 3 Stoke-on-Trent rates can be multiplied out.
A decorating job in Stoke-on-Trent comes to £336 to £672, on the 29th dearest day rate of the 30 towns on this site.
decorating in Stoke-on-Trent
£336 to £672
A painter and decorator day in Stoke-on-Trent models at £168, and decorating a living room takes 2 to 4 days.Source: Robin Gofton, Decorator's Forum UK, job reports.How long does decorating take?
plastering in Stoke-on-Trent
£212 to £328
A plasterer day in Stoke-on-Trent models at £193, and skimming 35 square metres of wall and a 16 square metre ceiling takes 1.1 to 1.7 days.Source: Methvin plastering production rates, updated 1 August 2026, fast to slow.How long does plastering take?
tiling in Stoke-on-Trent
£480 to £614
A tiler day in Stoke-on-Trent models at £192, and fixing and grouting 20 square metres of bathroom wall takes 2.5 to 3.2 days.Source: Methvin tiling production rates, updated 1 August 2026, fast to slow.How long does tiling take?
Read the sumEach figure above is a Stoke-on-Trent day rate multiplied by a job length, and Day rate or price per job? is where that sum is worked in full.It is our arithmetic rather than a price anybody quoted, and none of the 3 lengths is a Stoke-on-Trent measurement.
Why Stoke-on-Trent prices as it does
Stoke-on-Trent prices where its earnings and its housing put it, which is close to the middle.
£152,000
The average house price, against £291,000 across the UK.
£730.40
The West Midlands median weekly pay Stoke-on-Trent is modelled on, 4.7 percent below the UK median of £766.60.
0.52x
Property against the UK average, 48 percent below it.
ONS local housing prices, April 2026 provisional, UK House Price Index.
Annual Survey of Hours and Earnings (ASHE) April 2025 regional medians.
Registers sourced 5 July 2026.
How Stoke-on-Trent stands on the two cross checks
Both are published statistics. Neither sets a rate on this page, and neither is a survey of what anyone in Stoke-on-Trent charged for a day of work; what they show is why Stoke-on-Trent lands where it does.
West Midlands WEEKLY PAY
£730.40
Stoke-on-Trent is modelled on the West Midlands median for full time work, according to ONS ASHE April 2025.It is 4.7 percent below the UK median of £766.60 a week, and Stoke-on-Trent models at £168 a decorator day on it.West Midlands ranks 6 of the 11 regions on the register, and Stoke-on-Trent is 3 of the 3 West Midlands towns we model on it.
Stoke-on-Trent HOUSE PRICES
£152,000
The Stoke-on-Trent average, data from the ONS local housing price pages, April 2026 provisional.That is 0.52 times the UK average of £291,000, per the UK House Price Index.28 of the 30 towns we cover have more expensive housing.
Stoke-on-Trent questions
The same answers the structured data on this page gives a search engine, word for word, and every figure in them is a Stoke-on-Trent figure printed above.
What is a typical day rate in Stoke-on-Trent?
A decorator day in Stoke-on-Trent models at £168.
That is number 29 of the 30 towns on this site.
Across the 17 trades a Stoke-on-Trent day runs from £118 for general labourer work up to £235 for electrician work, every one of them modelled on West Midlands earnings and Stoke-on-Trent house prices.
Which trade charges the most per day in Stoke-on-Trent?
Electrician, at £235 a day.
General Labourer work is the cheapest of the 17, at £118.
That leaves a £117 span for the same working day in the same town, and it happens because every trade carries its own national benchmark before any Stoke-on-Trent geography is applied to it.
Is Stoke-on-Trent dearer than Coventry?
Coventry is the dearer of the two: £168 in Stoke-on-Trent against £182 in Coventry, a £14 gap on a decorator day.
Stoke-on-Trent and Coventry both sit in the West Midlands.
Stoke-on-Trent ranks 3 of the 3 towns we model there.
Why are Stoke-on-Trent rates below the national benchmark?
Two published statistics move the Stoke-on-Trent figure: West Midlands median weekly pay of £730.40, 6 of the 11 regions on the register, and a local average house price of £152,000, 29 of the 30 towns.
Together they put Stoke-on-Trent £32 under the £200 national decorator benchmark.
That is 16.0 percent down.
Can I use these Stoke-on-Trent figures as a quote?
No. £168 is a modelled town figure, and the modelled range beside it, £126 to £218, is arithmetic on that figure rather than a measurement of Stoke-on-Trent jobs.
16 of the 17 Stoke-on-Trent rows carry a spread that UK price guides publish nationally, on the trade's own page, and 1 are modelled with none.
Take the data
17 Stoke-on-Trent rows, £118 to £235. Each row carries its own provenance, so a modelled Stoke-on-Trent figure can never be read as a sourced one.
Download · CSVstoke-on-trent.csvOne row per trade, with the rate, the modelled range and the published spread.
Cite this pageThe Day Rate Report, Stoke-on-Trent day rates, 30 September 2026, https://thedayrate.co.uk/day-rates/stoke-on-trent/
Embed this figure
The Stoke-on-Trent card carries the decorator rate and the date it was sourced, and the link goes to this page.
<a href="https://thedayrate.co.uk/day-rates/stoke-on-trent/"><img src="https://thedayrate.co.uk/og/day-rates-stoke-on-trent.png" alt="Day rates for 17 trades in Stoke-on-Trent, from The Day Rate Report" width="1200" height="630"></a>
The Stoke-on-Trent figures are free to use in an article, a fact check or a local story, and a credit with a link back is all we ask, under CC BY 4.0.